The public relations problems faced by Papa John's over the last couple years are probably too numerous and well known to require recapping, but suffice it to say the brand has seen far better days. To try and right the ship, the company has enlisted a man who’s no stranger to the worlds of restaurant investments and celebrity endorsements: Shaquille O'Neal, who Papa John's has announced, is the newest member of the pizza delivery chain's board as well as the new face of its brand.
According to a recent CNBC report, it was Shaq who made the first move in proposing a potential partnership between the two giants. As a result of that approach, Shaq is now the company’s first ever black director, and he’s also investing in nine individual Papa John’s franchises in Atlanta. And in an interview with the network, he spoke a little about what attracted him to the struggling company:
"The first thing when we met, what we talked about, was, you know, diversifying leadership roles and helping the African American community…As I think about all of the stuff that went on, I worry about the 800 franchisees who did nothing wrong."
Michael Tullberg/Getty Images
Shaq's investment in those nine Atlanta Papa John's will consist of $840,000 in financing provided in exchange for a 30 percent stake in the restaurants, with the remaining 70 percent remaining Papa John's. Of course, that’s just as an investor – for his other new roles within the company, Shaq's getting a reported $8.25 million, half of which will come in the form of Papa John's stock, for a three year endorsement contract.
Shaq's new involvement in Papa John's won't be exclusively behind the scenes, however. Members of the public can likely expect to begin seeing him in Papa John's commercials in the near future, as well as producing social media content for the chain.
Table of Contents
- Biography of Shaquille O'Neal
- Shaquille O'Neal's Investment in Papa John's
- Shaquille O'Neal's Role and Impact
- Future Publicity and Marketing Efforts
- Final Thoughts
Biography of Shaquille O'Neal
Shaquille O'Neal, often simply known as Shaq, is a retired professional basketball player, sports analyst, and entrepreneur. He played for several teams in the NBA, including the Orlando Magic, Los Angeles Lakers, and Miami Heat. Born on March 6, 1972, in Newark, New Jersey, Shaq's larger-than-life personality and impressive skills on the court made him a household name.
Personal Details and Bio Data
| Date of Birth | March 6, 1972 |
|---|---|
| Height | 7 ft 1 in (2.16 m) |
| NBA Teams | Orlando Magic, Los Angeles Lakers, Miami Heat, Phoenix Suns, Cleveland Cavaliers, Boston Celtics |
| Career Highlights | 4× NBA Champion, 3× NBA Finals MVP, 15× NBA All-Star |
Shaquille O'Neal's Investment in Papa John's
In an effort to revitalize the brand, Shaquille O'Neal has committed to investing in nine Papa John's franchises in Atlanta. This investment includes a substantial $840,000 in financing, allowing him to secure a 30 percent stake in each of the restaurants. The remaining 70 percent ownership will be retained by Papa John's, showcasing a collaborative approach to franchise ownership.
O'Neal’s involvement goes beyond just financial backing. His strategic vision aims to enhance the brand’s leadership diversity while focusing on community engagement. This partnership reflects a broader trend in corporate America where diversity and inclusion are becoming increasingly prioritized.
Shaquille O'Neal's Role and Impact
As the newest member of the board, Shaquille O'Neal is set to play a crucial role in shaping the future direction of Papa John's. His experience in both the sports and business arenas positions him uniquely to influence corporate strategies and public perception.
O'Neal's reported $8.25 million endorsement deal, which includes a significant portion in Papa John's stock, further aligns his interests with the company's success. His public persona and track record of success are expected to resonate well with consumers, potentially helping to restore confidence in the brand.
Future Publicity and Marketing Efforts
With Shaquille O'Neal on board, Papa John's is gearing up for an exciting marketing strategy that leverages his celebrity status. Fans can anticipate seeing him not only in commercials but also engaging with the brand through various social media platforms.
This approach aims to connect with younger audiences and enhance brand visibility. Shaq's charisma and relatability are expected to bridge the gap between the company and its customers, creating a more personal brand image.
Final Thoughts
Shaquille O'Neal’s partnership with Papa John's represents a pivotal moment for the brand. By embracing diversity and leveraging celebrity influence, the company aims to navigate through its public relations challenges and emerge stronger. As O'Neal steps into his multi-faceted role, the pizza giant looks forward to revitalizing its image and connecting with a broader audience.
